Website redesign: Revamped startup website to elevate brand identity and enhance user interface.
Website redesign: Revamped startup website to elevate brand identity and enhance user interface.
Website redesign: Revamped startup website to elevate brand identity and enhance user interface.
Vergo is an ergonomic start up seeking to leverage computer vision technology to elevate workplace ergonomics.
Role
UX Designer
UX Designer
UX Designer
Timeline
1 month
1 month
1 month
Tools
Figma, Rippen, FigJam
Figma, Rippen, FigJam
Figma, Rippen, FigJam
Why it matters
Vergo’s unclear and disorganized website leads to low conversions and user distrust, limiting its ability to compete and showcase its ergonomic technology.
Stage 1: Market Research and Analysis
Stage 1: Market Research and Analysis
Stage 1: Market Research and Analysis
Problem to solve: I learned the current website used is unstructured with misleading and missing information. This results in low conversion rates, distrust among users, and makes the company non-competitive in the industry.
Problem to solve: I learned the current website used is unstructured with misleading and missing information. This results in low conversion rates, distrust among users, and makes the company non-competitive in the industry.
Problem to solve: I learned the current website used is unstructured with misleading and missing information. This results in low conversion rates, distrust among users, and makes the company non-competitive in the industry.
Competitive analysis: Collaborating with my team, we developed a research plan focusing on redefining research goals and objectives. We agreed on a competitive analysis that analyzed 3 competitors: Frenter, TuMeke Ergonomics, and Velocity EHS. Several insights emerged from the research.
Competitive analysis: Collaborating with my team, we developed a research plan focusing on redefining research goals and objectives. We agreed on a competitive analysis that analyzed 3 competitors: Frenter, TuMeke Ergonomics, and Velocity EHS. Several insights emerged from the research.
Competitive analysis: Collaborating with my team, we developed a research plan focusing on redefining research goals and objectives. We agreed on a competitive analysis that analyzed 3 competitors: Frenter, TuMeke Ergonomics, and Velocity EHS. Several insights emerged from the research.
Stage 2: Concept development and Wireframes
Stage 2: Concept development and Wireframes
Stage 2: Concept development and Wireframes
Informational Architecture: We realized that our first step was to restructure the website and develop a comprehensive design system along with a style guide.
Informational Architecture: We realized that our first step was to restructure the website and develop a comprehensive design system along with a style guide.
Informational Architecture: We realized that our first step was to restructure the website and develop a comprehensive design system along with a style guide.
Through our insights we concluded that Vergo was in need of a restructure. My team and I created a new structure to aid us with the low fidelity of our new screens. We then proceeded with redesigning the website and created low fidelity screens. Due to time constraints we met with our stakeholder for discussions and approvals.
Through our insights we concluded that Vergo was in need of a restructure. My team and I created a new structure to aid us with the low fidelity of our new screens. We then proceeded with redesigning the website and created low fidelity screens. Due to time constraints we met with our stakeholder for discussions and approvals.
Through our insights we concluded that Vergo was in need of a restructure. My team and I created a new structure to aid us with the low fidelity of our new screens. We then proceeded with redesigning the website and created low fidelity screens. Due to time constraints we met with our stakeholder for discussions and approvals.
Wireframes
Stage 3: Design and execution
Stage 3: Design and execution
Stage 3: Design and execution
Style Guide: Next, we took all the research insights, low fidelity mockups, and began to implement out design system and style guide to create a prototype.
Style Guide: Next, we took all the research insights, low fidelity mockups, and began to implement out design system and style guide to create a prototype.
Style Guide: Next, we took all the research insights, low fidelity mockups, and began to implement out design system and style guide to create a prototype.
Improved Visual Balance
The redesigned layout restores visual balance between text and imagery, improving readability and preventing the cognitive strain caused by uneven or visually lopsided content.
Strengthened Behavioral Guidance
Adding a consistent call-to-action across pages leverages behavioral psychology—repetition and clear direction increase user motivation and make it easier for visitors to take the intended next step. design lacked a consistent call to action across the webpages.
Information Chunking
Using three structured cards reduces cognitive load by chunking information, helping users quickly understand what the company offers without feeling overwhelmed.
Enhancing Scanability
Bold keywords support fast visual scanning, aligning with how users naturally skim for meaning. This improves comprehension and shortens the time needed to grasp the core message.
Credibility
Promoting the company's partners give the users a feeling of trust.
Brand identity
The green and dark color scheme reinforces Vergo’s trusted, science-driven identity—green signaling safety and dark tones adding professionalism. Showcasing multiple industries further broadens appeal and attracts more users.
Improved Visual Balance
The redesigned layout restores visual balance between text and imagery, improving readability and preventing the cognitive strain caused by uneven or visually lopsided content.
Strengthened Behavioral Guidance
Adding a consistent call-to-action across pages leverages behavioral psychology—repetition and clear direction increase user motivation and make it easier for visitors to take the intended next step. design lacked a consistent call to action across the webpages.
Information Chunking
Using three structured cards reduces cognitive load by chunking information, helping users quickly understand what the company offers without feeling overwhelmed.
Enhancing Scanability
Bold keywords support fast visual scanning, aligning with how users naturally skim for meaning. This improves comprehension and shortens the time needed to grasp the core message.
Credibility
Promoting the company's partners give the users a feeling of trust.
Brand identity
The green and dark color scheme reinforces Vergo’s trusted, science-driven identity—green signaling safety and dark tones adding professionalism. Showcasing multiple industries further broadens appeal and attracts more users.
Improved Visual Balance
The redesigned layout restores visual balance between text and imagery, improving readability and preventing the cognitive strain caused by uneven or visually lopsided content.
Strengthened Behavioral Guidance
Adding a consistent call-to-action across pages leverages behavioral psychology—repetition and clear direction increase user motivation and make it easier for visitors to take the intended next step. design lacked a consistent call to action across the webpages.
Information Chunking
Using three structured cards reduces cognitive load by chunking information, helping users quickly understand what the company offers without feeling overwhelmed.
Enhancing Scanability
Bold keywords support fast visual scanning, aligning with how users naturally skim for meaning. This improves comprehension and shortens the time needed to grasp the core message.
Credibility
Promoting the company's partners give the users a feeling of trust.
Brand identity
The green and dark color scheme reinforces Vergo’s trusted, science-driven identity—green signaling safety and dark tones adding professionalism. Showcasing multiple industries further broadens appeal and attracts more users.
Improved Visual Balance
The redesigned layout restores visual balance between text and imagery, improving readability and preventing the cognitive strain caused by uneven or visually lopsided content.
Strengthened Behavioral Guidance
Adding a consistent call-to-action across pages leverages behavioral psychology—repetition and clear direction increase user motivation and make it easier for visitors to take the intended next step. design lacked a consistent call to action across the webpages.
Information Chunking
Using three structured cards reduces cognitive load by chunking information, helping users quickly understand what the company offers without feeling overwhelmed.
Enhancing Scanability
Bold keywords support fast visual scanning, aligning with how users naturally skim for meaning. This improves comprehension and shortens the time needed to grasp the core message.
Credibility
Promoting the company's partners give the users a feeling of trust.
Brand identity
The green and dark color scheme reinforces Vergo’s trusted, science-driven identity—green signaling safety and dark tones adding professionalism. Showcasing multiple industries further broadens appeal and attracts more users.
Improved Visual Balance
The redesigned layout restores visual balance between text and imagery, improving readability and preventing the cognitive strain caused by uneven or visually lopsided content.
Strengthened Behavioral Guidance
Adding a consistent call-to-action across pages leverages behavioral psychology—repetition and clear direction increase user motivation and make it easier for visitors to take the intended next step. design lacked a consistent call to action across the webpages.
Information Chunking
Using three structured cards reduces cognitive load by chunking information, helping users quickly understand what the company offers without feeling overwhelmed.
Enhancing Scanability
Bold keywords support fast visual scanning, aligning with how users naturally skim for meaning. This improves comprehension and shortens the time needed to grasp the core message.
Credibility
Promoting the company's partners give the users a feeling of trust.
Brand identity
The green and dark color scheme reinforces Vergo’s trusted, science-driven identity—green signaling safety and dark tones adding professionalism. Showcasing multiple industries further broadens appeal and attracts more users.
Improved Visual Balance
The redesigned layout restores visual balance between text and imagery, improving readability and preventing the cognitive strain caused by uneven or visually lopsided content.
Strengthened Behavioral Guidance
Adding a consistent call-to-action across pages leverages behavioral psychology—repetition and clear direction increase user motivation and make it easier for visitors to take the intended next step. design lacked a consistent call to action across the webpages.
Information Chunking
Using three structured cards reduces cognitive load by chunking information, helping users quickly understand what the company offers without feeling overwhelmed.
Enhancing Scanability
Bold keywords support fast visual scanning, aligning with how users naturally skim for meaning. This improves comprehension and shortens the time needed to grasp the core message.
Credibility
Promoting the company's partners give the users a feeling of trust.
Brand identity
The green and dark color scheme reinforces Vergo’s trusted, science-driven identity—green signaling safety and dark tones adding professionalism. Showcasing multiple industries further broadens appeal and attracts more users.
Improved Visual Balance
The redesigned layout restores visual balance between text and imagery, improving readability and preventing the cognitive strain caused by uneven or visually lopsided content.
Strengthened Behavioral Guidance
Adding a consistent call-to-action across pages leverages behavioral psychology—repetition and clear direction increase user motivation and make it easier for visitors to take the intended next step. design lacked a consistent call to action across the webpages.
Information Chunking
Using three structured cards reduces cognitive load by chunking information, helping users quickly understand what the company offers without feeling overwhelmed.
Enhancing Scanability
Bold keywords support fast visual scanning, aligning with how users naturally skim for meaning. This improves comprehension and shortens the time needed to grasp the core message.
Credibility
Promoting the company's partners give the users a feeling of trust.
Brand identity
The green and dark color scheme reinforces Vergo’s trusted, science-driven identity—green signaling safety and dark tones adding professionalism. Showcasing multiple industries further broadens appeal and attracts more users.
Improved Visual Balance
The redesigned layout restores visual balance between text and imagery, improving readability and preventing the cognitive strain caused by uneven or visually lopsided content.
Strengthened Behavioral Guidance
Adding a consistent call-to-action across pages leverages behavioral psychology—repetition and clear direction increase user motivation and make it easier for visitors to take the intended next step. design lacked a consistent call to action across the webpages.
Information Chunking
Using three structured cards reduces cognitive load by chunking information, helping users quickly understand what the company offers without feeling overwhelmed.
Enhancing Scanability
Bold keywords support fast visual scanning, aligning with how users naturally skim for meaning. This improves comprehension and shortens the time needed to grasp the core message.
Credibility
Promoting the company's partners give the users a feeling of trust.
Brand identity
The green and dark color scheme reinforces Vergo’s trusted, science-driven identity—green signaling safety and dark tones adding professionalism. Showcasing multiple industries further broadens appeal and attracts more users.
Stage 4: User Testing
Stage 4: User Testing
Stage 4: User Testing
A final usability test was conducted and we were able to make iterations on our final design. Our final design resulted in a satisfied stakeholder with a revamped website and brand.
A final usability test was conducted and we were able to make iterations on our final design. Our final design resulted in a satisfied stakeholder with a revamped website and brand.
A final usability test was conducted and we were able to make iterations on our final design. Our final design resulted in a satisfied stakeholder with a revamped website and brand.
Stage 5: Final Presentation and Handoff
Stage 5: Final Presentation and Handoff
Stage 5: Final Presentation and Handoff
We knew out project was coming to an end, therefore, we began to develop these screen and met with our stakeholder for discussion. We completed these screens and developed a prototype.
We knew out project was coming to an end, therefore, we began to develop these screen and met with our stakeholder for discussion. We completed these screens and developed a prototype.
We knew out project was coming to an end, therefore, we began to develop these screen and met with our stakeholder for discussion. We completed these screens and developed a prototype.
Outcome
Outcome
Outcome
Next steps: Contract ended before launch. But we planned on conducting further testing
Next step: There was an emphasis on making the design responsive across different screens.
Conversion: 80% demo conversion rates through usability testing
Next steps: Contract ended before launch. But we planned on conducting further testing
Next step: There was an emphasis on making the design responsive across different screens.
Conversion: 80% demo conversion rates through usability testing
Next steps: Contract ended before launch. But we planned on conducting further testing
Next step: There was an emphasis on making the design responsive across different screens.
Conversion: 80% demo conversion rates through usability testing
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